“As someone who commutes by bike, I wanted a protective jacket that would pass as a “normal” fashionable jacket at work or in my casual life. After days of searching, I felt frustrated seeing SO many versions of exactly what I wanted made for men, but hardly any made for my body. I began jokingly thinking “at this rate, I might as well create my own instead of waiting on someone else to do it! I gave up my search and ordered a denim moto jacket designed for men. I had the arms and waist tailored, but the jacket was still boxy and not what I was looking for. Still, other women began asking where I bought my jacket, and I realized it wasn’t just myself who wanted more options. That’s how our first product, The Juliet Moto Jacket, came to be.”