Meet Deb, Founder of Jane 1530
How did you get started?
I've been golfing for 25 years. When I started I couldn’t find golf clothes that fit me and non-golf clothes didn’t function well while on the course. It hit me that I can’t be the only woman worried about my shirt flying up when I swing or sweating when she golfs. So I decided to solve the problem.
I launched Jane 1530 3 years ago with the goal of creating golf clothes that fit well, functioned and looked good on the course.
It started simple but has evolved into something more. It’s housewares, accessories and casual wear all inspired by the course and focused on how women golf and live.
To me, home is where your style and comfort find the perfect mix. Jane 1530’s products are focused on just that.
What makes you a Rule Breaker?
I believe in universal design. To me that means clothes that fit, function and flatter all women at any size. I believe fashion, style and confidence is for everyone, and I keep that in mind with each design decision. If it works in a size 2, it should work in a size 16 as well. Jane 1530 started with a simple idea that women’s golf clothes should fit women but it has evolved into something more than just that. My goal is to instill confidence in women by creating inclusive, problem solving designs that look great and work in real life.
What design are you most proud, or excited by?
The Doris Pant. It is our best-seller. I spent a great deal of time on the material, the perfect waistband and the cut. These details make the difference. They look great on everyone and they function for golf and life. Anyone who tries them on is instantly in love and that makes me extremely proud. It is an amazing feeling when I see the smile on their face. They are also named after my mom.
What are your favorite materials to work with?
I believe my design story is different from others. My experience in the fashion industry is just starting and I am learning a great deal about materials. My favorites are still developing. I try to surround myself with people that know more than me, so they can let me know if what I like will actually function. I am soaking up every bit of information I can.
What defines your style as a designer?
I believe in design that stands the test of time. Quality over quantity, classic prints over trendy fabrics, black over flashy colors, comfortable over formal. I love effortless, easy to wear pieces that you will have for years, the perfect blend of luxe and casual that looks put together and super comfortable.
What interests you in fashion?
Everything. I have always been intrigued by design and I don’t think of fashion as just a trend - I prefer the definition: a matter of doing something. So to me it is everywhere. Your clothes, your accessories, your home, and even the company you keep. It changes as you change and your surroundings change, which makes every day an inspiration for the next big thing.