Brand Review
Inspiration, MISSIONS & More…
Our Design process begins with a conversation to help us learn how to approach your brand, with as much context as possible. To review your existing brand elements, we first onboard your logo and other supporting brand assets. This conversation ensures we understand both your overall brand aesthetic and how you intend to visually communicate your unique message.
This stage is also our introduction to your brand’s mission statement and core values. These assets can come from the root of inspiration, driving personal passions, or what matters most to your customers. Each brand is as unique as their designs, and by establishing a main brand priority we are able to re-visit this foundation and refine the direction as needed. Identifying and establishing your brand’s mission and values is how we ensure your products are aligned with your beliefs from conception through delivery.
Another key element of our brand review is familiarizing our team with your brand’s customers and target audience. This helps guide our process and influence elements of design. You know your audience best, and that relationship is what helps us produce the perfect product.
A closing piece to this review is hearing what existing brands you feel are comparable to yours. Even the most standout designers have peers, and knowing what you aspire yours to be helps us contextualize and scale your collection’s development. When making a list of comparable and contrasting brands, a few good starting points to consider are scale, consumer audience, marketing style, and retail platform.
This is Morgan! She is our Studio Manager and one of the first faces you’ll meet when you connect with us.